Domain Names Like Phone Numbers Have a Mobile Sales Kick
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Thursday, 07 February 08 - 03:33 PM (GMT -07:00) By web teknia in Mobile |
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Mobile Sales/Phone Numbers/Domain Names
Domain names like phone numbers and/or converted from a phone keypad
become the definitive 'direct navigation' connection to mobile surfers for business owners.
Numbers That Work developed a naming convention for domain names that provides a great marketing tool to reach mobile surfers.
We defined a naming convention for internet domain names after noticing the likeness to phone numbers. It made sense that any domain that used numbers that translated to words by using a phone keypad or began with a '1' and a 'dash' (1-) "WORKS" for mobile web surfers and companies trying to market to our 'on-the-go' society.
It doesn’t change anything; it just extends the system and by implementing a few easy to follow rules, it provides millions more usable domain names.
The likeness to phone numbers and the novelty of our systems provides 'a built in memorability 'trigger' that just may be the 'hook' needed to connect with the mobile market.
Pizza Anyone? - Common Keywords for Mobile People
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Thursday, 07 February 08 - 07:33 AM (GMT -07:00) By web teknia in Mobile |
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Dot Mobi Investor HQ, the marketing division of 'Numbers That Work', is providing industry analysis of common 'Keywords' relating to industries of importance when marketing to mobile customers.
The 'prime example' used targets mobile pizza customers with 4 domain names following their naming conventions:
Domains that target Pizza Sales
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi
The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.
From Dot Mobi Investor HQ:
"In fact the four domains that 'spell' Pizza may be the jewel of the entire keyword spectrum as it relates to mobile domain names and sales."
The domain aftermarket is not prepared for the 'Numbers That Work', ideas that associate domain names to phone numbers by registering domain names formatted like phone numbers and/or converted from a phone keypad.
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