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SEV - Are We Done Here?

1-pizza-65px.jpg Tuesday, 01 May 07 - 07:06 AM (GMT -07:00)
By web teknia in SEV

Cant See My Website is visible to search engines; taking about a week to get penetration and fulfill our goal of having a website be ''Visible'. Yea, \0/

(Note: Using search words: Can't See My Website  is buried, Cant See My Website without the apostrophy is a top 5 result... today) (there's a lesson in there an SEO Firm would charge you a lot for...) 

The weekend TeraPad Site view stats plummeted for us because we dropped off the TeraPad radar. Cantseemywebsite.com wasn't listed in the Most Updated or Most Popular Stats showing on the TeraPad Community Page.The `politicos are attempting a take-over.

Notes: Comments didn't seem to effect the stats and we never saw SEV listed in the Community Tag Cloud  

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SEV | Search Engine Visibility

1-pizza-65px.jpg Friday, 27 April 07 - 04:36 PM (GMT -07:00)
By web teknia in SEV
Why is my site invisible to search engines?
All I want is for people to do a search using reasonable terms and be able to find my business website. This is a fair question and very common. With a few tips on practical SEV, Search Engine Visibility you will be able to see your site and so will your customers.
 
Manage Expectations:
It is reasonable to expect that a search using my company name with city, state and zip code will bring up your website in the top 20 results.
  • In 2 - 3 months
  • If you use the proper website software
    • Lots of the software you need is free and easy to use
    • Many hosting companies include it with a hosting package
  • You have info to share about your products and services
  • If you aren't competing against ESPN for search placement on the word 'football' or similar popular search terms
 
How do I keep my high ranking?
  • Job 1 - Educate your customers
  • Work smart
  • You consistently publish info about your products and services
    • Weekly ads for print
      • Leverage in-house marketing
      • Work once/ publish twice
  • You understand that the website is not yours
    • it belongs to the web and your visitors
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Digg it for Dummies - SEV Tricks

1-pizza-65px.jpg Friday, 27 April 07 - 09:52 AM (GMT -07:00)
By web teknia in SEV

Digg is a community site that aggregates interest on published web content. Digg ratings are determined by the number of people that  'Digg' the content. To have your content Digged is pretty cool (from what I gather)

Hmmm, Digg it for Dummies...
What am I saying? LOL, That's how I found TeraPad. Anyway...

Has anyone noticed all the yak about Ubuntu's 7.04 version and Feisty Fawn?

  • Someone is building interest and getting the topic noticed
  • Is this article spamming - legitimate content?
    • Is someone sending in the clones
    • Do I smell a rat?

For now it will get you noticed. There are already adjustments to the search algorithyms I've mentioned that attribute the true source of content to the original publisher. Blogging sources of content have been downgraded in the formula. Sites like TeraPad have adjusted by adding tools that submit a 'ping' to aggregators like 'Technorati' with the press of a button.

Ultimate Visibility or SEV for smart guys.
The Message has become: Smart business people will get their websites visible by the quality of their content and be rewarded by search engines with high rankings if they consistently publish to their site. It's not a trick.

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SEV Success | Content Gathering Gameplan

1-pizza-65px.jpg Friday, 27 April 07 - 08:46 AM (GMT -07:00)
By web teknia in SEV

What do I say about my company so it's visible on the web?

Feed the bots content, 'Got that' but after that...

 MY EYES ARE GLAZIN OVER DUDE!

Ok, 1st thing we know is that you aren't lazy; you just need a gameplan to figure this out.

What the h3ck... 

I just don’t know how and what to say to address SEO err SEV?
 

Take time for a sigh of relief; Your best marketing information resource is:

  • internal
  • easy to gather
  • Recycle Inhouse Marketing Stuff
    • All the stuff used for weekly ads
    • Make the paper pundits share so it can be used by all
    • Think Library on the server
    • Content, product info, sales blurbs
    • Product pictures, graphics, logos, Compant Crest, etc.
    • inexpensive compared to outsourcing
  • it's fresh and it's constantly available because of change
    • think customer testimonials
    • think about your pitch
    • What are my sales guys saying to customers?
      • Dude Listen!

The best way to get this info to the web is by using Blog Applications.

Most blog software is everyday easy to use and learn - A hand full of aspirin to start tops...


Compared to Expressions Web it's a picnic. Microsoft: Think Word with warts... make that genital warts

Hey seriously, my 1st go at TeraPad was 3 days ago. I'm not a TeraPad ho, I'm just testing the app because it's here. Ok got-me, it's free... I'm driving them nutz but proving a few points along the way. The TeraPad blog is effective in my quest for visibility. I haven't pointed my domain here and I have no inbound links that I know of. My keyword test for: whopperwidget shows nothing yet (only 2 days) but we may address that soon. I'm getting some traffic and I have a few trolls keepin me in line.

Someone leave a comment for me on my Queen Diva pic please, I could use a web junkie jolt. LOL

Got it?

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SEV - Website Visibility Lesson: Links from Ranked Websites

1-pizza-65px.jpg Thursday, 26 April 07 - 12:28 PM (GMT -07:00)
By web teknia in SEV

The quest to just have their website visible when someone is searching for it is agonizing for many businesses. Most don't want/need/want to pay for/have the time to do the full blown SEO thing.

The mission with TeraPad has been to test it out and see how long it actually takes to get noticed; A quest to become "VISIBLE" on the web. Being visible is the test for any site and of great interest to owners wondering WTF? <WTF? Is not naughty in this case> Follow this link to see:  Technorati

Also of interest:
Report: 80 percent of blogs contain "offensive" content

Just the basics please:

A shortcut to site visibility is to have someone link to your site. That is easier said then done in many cases:

  • Competition doesn't want your link taking their customers away from them
  • Unless the content is of general interest, it is like a 'Corn plant in a bean field; A weed."
  • Unless it's news; Who cares?

Just people searching for you that’s who cares!!

That's why it's important to realize that your website belongs to the web, your visitors and your customers. To be visible, your website needs to add value to the mix and be a resource of information about your business and products.

Once that has been established, trust grows, referrals grow and people will have the ability to make a buying decision quicker. Did that just explain a way to shorten the buying cycle?

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How does abandonment relate to SEV

1-pizza-65px.jpg Thursday, 26 April 07 - 07:07 AM (GMT -07:00)
By web teknia in SEV

So... how does abandonment relate to SEV?

 

Abandonment and Search Engine Visibility                  
 
Google (and other search engines) send around bots to index (gather info about your site) so that the content (and your site) can be 'ranked'. This ranking determines your sites listing position in the search results. The position is based on a set of values assigned to what the bots find in your site content at the time they come around. If your site sells whopperwidgets and you mention them on your site, a  search for whopperwidgets in Google will show how the sites that the bots found the word whopperwidget.
On 4/25/2007 10:00 PM a search in Google returned the following result for the word: whopperwidget
Your search - whopperwidget - did not match any documents.
Another factor in the ranking is how many sites link to your website. Who on the web thinks your info about whopperwidgets is important enough to link to your content? The ranking of the linking sites also comes into play.
 
How often do you speak about your whopperwidgets and what do your customers think about your whopperwidgets? A dirty little secret about the bots is that they have an obsessive compulsive disorder about content. Always seeking new and fresh things being said about whopperwidgets they are happy when they find new whopperwidget info and reward your site with a higher listing for 'feeding' them. Feeding frequency escalates and the bots will fall into a rhythm of returning based on how often site content changes.
 
Google and other search engines mash all these factors together into an algorithm (formula) The weighting is subjective but ultimately must serve the users who ventured to Google to seek info. So a dirty little secret about the algorithms is that there can be a 'punitive' action taken for sites that break the rules. The harshest penalty is 'de-listing', a term used for making your site completely invisible.
 
Some of the 'techniques' used to thwart the bots are:
  • Word spamming - taking the whopperwidget example to an extreme
  • Link Farms - sites that don't add 'value' (subjective) to the total web content universe
  • Keyword stuffing - Adding popular keywords in the same text color as the site background so the words are there (mostly hidden from humans) but visible to the bots.
  • Graphic stuffing - common SEO tactic that adds a 'splash page to a site with thousands of Graphics, 1 MB in size, named for keywords of value to the site owner.
The reward of consistently adding content to your site is obvious. It is best determined by the value you receive from additional sales from satisfied customers that are enabled to make buying decisions from the quality content about your whopperwidgets.
 
Another reason for developing this topic at TeraPad is because it offers a fresh, clean test bed for the keyword: whopperwidgets Now we'll see how long it takes for http://cantseemywebsite.terapad.com/ site to get indexed.
 
If/when that happens, the search results may offer some more clues as to what the bots see and give us ideas for presenting the info in ways that appeal to humans and easily digested by the bots.
 
Whew, enough about the whopperwidgets...

 

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